Who Am I
Hi there. My name is Dave Cheong and I am a Software Engineer, productivity blogger and father of 2 girls.
By profession, I spend my days coding for other people and helping big companies solve their problems to make more money. I get paid well to do what I do. I work with nice people. We play board games like this and this during lunch. By most standards, work is great.
The Dream
But great is not enough. You see, I learnt early on that I’m just wired differently. Most people are happy with the status quo. Me? I believe that life is short and precious. We should spend it doing things that enrich us and make us better people.
Ask yourself Are you a Happy Employee and if ever the answer is not a definitive “YES”, you owe it to yourself to do something about it! So on the eve of my 32nd birthday, I decided to do something about it. I decided to start living my dream as an Entrepreneur.
Introducing Mobiusly
Mobiusly represents my mission to help people do what they do better with great software. Why?
- Because life is precious
- Because software doesn’t have to suck
- Because things shouldn’t be this hard
- Because there is room for innovation
Mobiusly also represents my mission to create a company with passionate users. Whilst anyone can write software, few can make people care about it. The only way to make people care is to create something that touches them at the core. To do so, we create things that:
- Get the job done: Always fulfill their intended purpose without exception or compromise.
- Make you look good: By allowing you to do amazing things with lasting effect.
- Are easy to learn and master: Thus allowing you to do things you couldn’t do before.
- Create quick and beautiful results: So that you get what you need when you need it.
- Work with you: By anticipating your needs and knowing your intent maybe before you do.
- You can really depend on: Because your life is precious and work is important.
The name Mobiusly is derived from Mobius Strip which is an object with a single unending side. It symbolises our boundless passion and ongoing commitment to helping people get better through great software.
What’s Next?
Watch this space as we’ll be launching our first product in Jan 2009. In the meantime, take a look at our company’s About page for our commitment to the Company Customer Pack. If you want to find out more about me, you can view my profile or personal blog.

Woohoo - true first post!
This is the start of something big Dave. You’ve got the skills and passion to make great software. I look forward to using it. You rock!
Your friend always, Nev
Hey Nev,
Thanks for the vote of confidence. I’ll either fly high or fall flat on my face. Either way, I’ll give it my best shot and have some fun doing it.
dave
Hi Dave,
I wish you the best of luck!
I’m getting closer to registering my own business (after figuring out what the heck to call it), and share much of the same passion as you. We’re also around the same age, so I’m extra interested in hearing about how you do, and what you come up with.
Cheers,
Chris.
Hi Chris,
I also wish you the best of luck! I’m sure your journey would be just as exciting as mine. Let me know when you launch, so that I may also start following you and trying your products.
dave
Hi Dave,
I am a huge follower of your blog, http://www.davecheong.com
I think you write beautifully and your flow is great. Keep it up dude!!!
With Gods speed, you will do wonderful as an entrepreneur too…